It is often discussed that the images for civil engineering need to be reconsidered.

It might be true that there are many civil engineers who doubt that the media, such as newspaper and Television, for public enterprise broadcast the images of civil engineering in wrong ways for a long time. And, the words to make its reputation good have been increasing nowadays.

For a long time, the social meaning of civil engineering is considered as supporting human activities by creating spaces and buildings in order to meet social needs. Even though the existence of end users is a major premise, it is difficult to realize its true meaning because clients of public enterprises are mainly city administration. Therefore, it is not indispensible to provide information to the end users. Here, there are some negative opinions on it. In other words, it is considered that there is an actual condition that the opportunities for telling the true meaning of civil engineering to our society are in lack. Also, it might be true that the activities for civil engineers to understand about the true meaning are also lack. Moreover, some of them think it as not necessitous subjects.

From this point of view, it is important to discuss challenges and prospects of the media in civil engineering as not only simply considering the issue between the media and civil engineering as creating a good reputation but also creating trust with end users. In other words, it should be considered as the creation of trust of partnership with society and as subject to connect civil engineering and society.